SOFTGOODS

ABOUT UST

UST brands have manufactured affordable and reliable survival gear over the past 80 years. Their interest in advanced technologies give them the opportunity to expand their market. 

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OPPORTUNITY

After surveying the products UST has to offer, there was none dedicated to pets and their safety. This gives UST the opportunity to expand their market.

RESEARCH

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40,000 PETS DIE IN HOUSE FIRES EACH YEAR

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1,000 HOUSE FIRES ARE STARTED BY PETS

PERSONA

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PROBLEM

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SKETCHES

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TECHNOLOGY

FLAME RETARDANT POLYCARBONATE

A material with great heat resistance and flame retardant properties. Typically used for more capable, robust materials such as in impact-resistant “glass-like” surfaces. 

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FINAL

HOW IT WORKS

Pet Safety
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VIEW PROCESS BOOK
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