SOFTGOODS
ABOUT UST
UST brands have manufactured affordable and reliable survival gear over the past 80 years. Their interest in advanced technologies give them the opportunity to expand their market.
OPPORTUNITY
After surveying the products UST has to offer, there was none dedicated to pets and their safety. This gives UST the opportunity to expand their market.
RESEARCH
40,000 PETS DIE IN HOUSE FIRES EACH YEAR
1,000 HOUSE FIRES ARE STARTED BY PETS
PERSONA
PROBLEM
SKETCHES
TECHNOLOGY
FLAME RETARDANT POLYCARBONATE
A material with great heat resistance and flame retardant properties. Typically used for more capable, robust materials such as in impact-resistant “glass-like” surfaces.
FINAL
HOW IT WORKS
VIEW PROCESS BOOK
